Gold Line Telemanagement Inc.
Gold Line Telemanagement Inc. is the frontline sales and marketing department for all of Group of Gold Line's products and services.
Gold Line Telemanagement develops and implements marketing programs and distribution strategies for Canada's best-selling lineup of
prepaid phone cards and long distance services.
Gold Line's most valuable and distinct core competency is its distribution method. Gold Line employs over 700 agents (key participants
in the phone card distribution channel); services over 30,000 retail outlets across the country; and maintains a fleet of 60 company
vehicles which are staffed by dedicated supervisors to ensure that every distribution channel’s needs are handled with care and expediency.
Gold Line's phone card distribution strategy consists of three main components:
1. National & Provincial Chains
2. Independent Resellers
- 6000 to 7000 chains
- 7/11, Mac’s, Petro Canada, Esso, Shell, Canadian Tire, Petro, major drug stores, and more
3. Direct Sales Force
- Agents have contracts with Gold Line for particular distribution rights in specific areas
- These independent resellers typically employ their own direct sales force servicing hundreds of retail locations in a specific territory
- Likely operate between 5000 and 10,000 locations in Canada
- Gold Line's direct sales force supplies independent retail convenience store operations
- Location numbers are approximately 8000 to 9000 in Canada
Gold Line's superior distribution processes, programs, and policies are specifically designed to accomplish:
- Tight control
- Strong target market penetration capabilities
- Excellent management and monitoring of all aspects of the process
- Cooperative team work
- Timely and reliable delivery of all products
- Ability to target 100% of existing qualified and relevant merchants
- Regular visits to merchant account locations
- Comprehensive discount and pricing structures
- Thorough sales tracking and close measurements of results
- Continuous analysis of product distribution in various markets
- Flawless order fulfillment and support mechanics for all merchants
We concentrate our efforts on the creation and development of telecommunications-driven products
which integrate Switched Debit Platform Services with Interactive Voice Response, Internet, e-Commerce
and other enhanced applications.
Furthermore, Gold Line uses all in-house resources and offers unique products and services which set it apart from its competitors:
The enhanced structure of Gold Line’s marketing, sales, and distribution channels are what place it light years ahead of its competitors.
With our unique and highly specialized programs, we are able to offer superior products in a timely, organized fashion, at very
- On-site printing and finishing facilities for all card and merchandising materials
- Demographically targeted Gold Line branded prepaid phone cards
- Customized private label prepaid phone cards
- Promotional prepaid phone card programs
- Gives companies the opportunity to deliver their corporate message to their selected target market